New Work | 06.01.2016 Wine Label Design Contest Best in Show 2016, Austin & San Antonio
Click on the photo to enlarge or see more images
CLIENT: self-promotion
MEDIUM: print
PROJECT DESCRIPTION: Wine Label design for Clampitt Paper Company
I don’t usually enter design contests. I actually can’t remember ever entering one, other than the Arkansas state fair art contests I used to enter my paintings in as a child. Mostly they were paintings of ducks. I was weird.
So it took a little encouraging from Jessica, my enthusiastic rep at Clampitt Paper, to convince me to enter their wine label design contest. “C’mon, you could win a trip for two to Sonoma, California! Your label would be printed on 600 bottles of wine!” I think before the second sentence I had started day-dreaming about it. So, I spent a little time re-purposing a design that had only been used on a wedding invitation suite which I was always very sad had the misfortune to be coupled with royal purple. I called it “Kiss Register Red,” which is an inside joke about color printing, describing when areas of color that touch without any overlap on the edges. Assumes perfect registration. – a kiss. But it also sounds romantic. RIGHT? I WAS GONNA WIN THIS THING!
The harder job was trying to find a way to print it on black paper. That actually turned out to be the big prize in all this effort, because, spoiler alert, I didn’t win the trip to Sonoma. The label did get Best in Show in the Austin and San Antonio contest, but lost ultimately in Dallas last weekend at a lovely event on White Rock Lake.
But back to the printing! Thanks again to Jessica, I discovered the HP Indigo 5500 press at Capital Printing, which can print white ink, and had the greatest experience with the folks there. The company president, Brad, gave me a tour, and took a personal interest in my little project. Zack, in production, explained they could print a few passes of white ink under my design which would allow me to print the gold and silver on top. This may not seem like a big deal, but believe me, it IS. So many cost-reducing, production possibilities for my clients! Plus, Brad basically gave me faith in humans again. They even donated their work, as they are very supportive of Austin artists. So, I just want to thank them here, for all they did for me. Even though ultimately, I should have maybe stuck to ducks. I did always win at the state fair.