CLIENT: Lauren Reynolds Photography
MENIUM: Print / Web graphics

PROJECT DESCRIPTION: When hiring a photographer for a wedding or special event, potential clients are going to primarily look at their work to make their decision. Ladyboss Lauren Reynold's  photos speak for themselves in that regard. In redoing the Lauren Reynolds Photography brand, I wanted to emphasize her personality and style. Before we were friends, I was her client.  Hiring her was one of the best decisions I made in planning my wedding.  But more to the point,  I knew that her potential clients are evaluating, like I had, even if not consciously: Do I like this person? Do I think this…

CLIENT: Alkemy Brewlab
MENIUM: Branding and Label Design, all photos courtesy of Alkemy BrewLab

PROJECT DESCRIPTION: In Greenpoint Brooklyn, a mom and pop coffee shop, Crema BK, is quietly perfecting chai. The husband and wife team approached their recipe scientifically, experimenting with measurements, ingredients, and brewing techniques until finally arriving at something that finally met their very high standards.   They then figured out how to prepare a concentrated version, so that their customers could buy a bottle to take with them and prepare at home.  It was a hit.  The obvious next step was to figure out how to do it on a larger scale.  Thus, Alkemy Brewlab was born.  The name is a nod to…