CLIENT: Sarah McIntosh

THE WORK: Branding & Website for épicerie

I love working on branding for brick-and-mortar businesses.  Being trusted with the logomarks, menus, signage and website for a new restaurant is at the top of my list as far as design assignments go.  When that restaurant is the very first such venture for an incredible chef like Sarah McIntosh, the job gets even more thrilling.  I can only imagine what it must be like to be a chef in your own restaurant.  The freedom and the responsibility and the risk inherent in being both the boss and the creative force behind its success or failure. I wanted to help Sarah fully realize her dream with branding that communicated the quality but also the unpretentious nature of her restaurant; this is French comfort food, after all!  The result is simple, inviting, and very much a success.  epicerieaustin.com