Category Archives: New Work
CLIENT: Graham Reynolds
MENIUM: Responsive Website Redesign; WordPress back-end; hand-drawn logo
PROJECT DESCRIPTION: Is there an artist more important to Austin than Graham Reynolds? Only Richard Linklater ranks up there in my book. The way I measure their importance is not just the impact their work has on the city, but also the others they lift up with them. As one of my heroes, Ava DuVernay, says "If your dream only includes you, it's too small." Graham is generous with his talents, and his talents are generous. He is a composer, a band-leader, and plays a multitude of instruments. He likes destroying them. Designing his website was an honor. Graham had very specific…
CLIENT: self-promotion
MENIUM: print
PROJECT DESCRIPTION: I don't usually enter design contests. I actually can't remember ever entering one, other than the Arkansas state fair art contests I used to enter my paintings in as a child. Mostly they were paintings of ducks. I was weird. So it took a little encouraging from Jessica, my enthusiastic rep at Clampitt Paper, to convince me to enter their wine label design contest. "C'mon, you could win a trip for two to Sonoma, California! Your label would be printed on 600 bottles of wine!" I think before the second sentence I had started day-dreaming about it. So, I…
CLIENT: Lauren Reynolds Photography
MENIUM: Print / Web graphics
PROJECT DESCRIPTION: When hiring a photographer for a wedding or special event, potential clients are going to primarily look at their work to make their decision. Ladyboss Lauren Reynold's photos speak for themselves in that regard. In redoing the Lauren Reynolds Photography brand, I wanted to emphasize her personality and style. Before we were friends, I was her client. Hiring her was one of the best decisions I made in planning my wedding. But more to the point, I knew that her potential clients are evaluating, like I had, even if not consciously: Do I like this person? Do I think this…